English Language Courses in UK
Posted by: zaur in Miscellaneous on February 23rd, 2009
I would like to recommend one college located in Portsmouth (106km from London) where you could take english language cources in UK for as low as 95GBP a week? Only in Spinnaker College!
Their language cources are various:
General english cources - it is just for those who just start learn english
Business English Courses - to learn English for Business Communications
and other cources you can find on their website.
I’m not affiliated with them, simply I’ve been creating their site design, and while working I found out the cost of cources are cheap enoug. Some people who under tight budget might be interested in this college for themselves or their friends.
New business theme on our blog.
Posted by: zaur in News and Events on February 3rd, 2009
We changed our blog’s theme to newer one, I hope this fresh skin would make your eyes happy.
Also we have updaded wordpress version to latest one, this version is much more flexible than old one.
10 stupid online business ideas which brought millions
Before starting a business - you have to give birth idea - the idea of their business. And do not be afraid that at first glance, your idea is stupid or absurd. Sometimes it is these business ideas and bring a lot of money.
I submit to you 10 business ideas - at first glance foolish ideas of business. Nevertheless, they yielded to their creators millions!
And so:
Idea 1. Million Dollar Homepage
1000000 pixels, you need to pay one dollar per pixel - is perhaps the most dumb idea of an online business, which could come in the human head. Nevertheless, the 21-year-old Alex Tyu (Alex Tew), which came to mind this idea, now millionaire.
Idea 2. SantaMail
But this is not a bad idea. Find a mailing address at the North Pole (a city in the state of Alaska), pretend that you are Santa Claus and take on $ 10 from parents who want their children had a letter? And what do you think? Since the start of their business in 2001, Byron Reese (Byron Reese) has sent more than 200 thousand letters that made him a couple of million dollars richer.
Idea 3. Doggles
Develop goggles for dogs and sell them? Tupeyshaya business idea. And how they can become a millionaire and was able to sell their development of the world? This is beyond my understanding.
The idea of 4. LaserMonks
LaserMonks.com - this profile office Cistercian Abbey of Our Lady - the monastery, where only 8 monks, located on the hills of Monroe County 90 miles northwest of Madison. Yeah, real monks illicit your cartridges. Hallelujah! The level of sales for 2005 amounted to 2.5 million dollars! Praise the Lord!
The idea 5. AntennaBalls
You will not be able to sell antenna balls online. No way. And of course it does not make you rich. But it did Jason Wall (Jason Wall) and he now millionaire.
The idea 6. FitDeck
Take a deck of cards with pictures of various physical exercises, and begin to sell them for $ 18.95. In my opinion, no idea, a catastrophe. However, a former Marine “bear” and fitness instructor Phil Black (Phil Black) zadeklariroval last year’s revenue of $ 4.7 million. Of course, is more than pay for military service.
The idea of 7. PositivesDating.Com
You would go to visit with HIV-infected person? Paul Graves (Paul Graves) and Brandon Kochlin (Brandon Koechlin) decided that, yes, can, so last year created the site visits to HIV-infected. Net profit for 2006 amounted to 110 thousand dollars. They hope that over the next two years on the site would be more than 50 thousand users.
The idea of 8. Designer Diaper Bags
Christie Rein (Christie Rein) tired to carry a separate portable diaper bag. 34-year-old mother always suffered from the fact that she had to pack diapers for my little son’s bag so that they do not pomyalis in her handbag. Rein wanted something compact, beautiful and stylish, so in November 2004 together with her husband sat down and decided to establish an ad for the diaper bag, which would have been sufficiently spacious to ensure that it vlez whole range of travel and 2-4 diaper. With sales for 2005 of more than 180 thousand dollars, the company Christi Diapees & Wipees is developing 22 different styles of bags that can be purchased online in 120 boutiques around the world for $ 14.99.
The idea of 9. PickyDomains
To hire another person, that he thought you beautiful domain names? Browse for anything will pay for it. In fact, the process of finding domain names for other people began developing a thriving business, especially when there is no risk. There PickyDomains currently awaiting a list of people who want to ZAPLATIT their blood money for Nice and easy to remember domain name. The company expects that PickyDomains this year will reach the sum of sales for the six mark.
The idea of 10. Lucky Wishbone Co.
False plastic “pits the desires of a chicken. It seems that this stupid idea destined to fail. Yes what normal people would buy counterfeit KURINYE KOSTOCHKI? As it turned out, many are willing to buy it. Currently, the company produces 30 thousand balls a day (worth it for 3 dollars apiece) and its founder Ken Ahroni (Ken Ahroni) anticipates that sales for 2006 reaches 1 million dollars.
—
How? 
Yes, after such ideas vystrelivayut and bring creators amounts of money - these ideas are beginning to clone all of whom are not laziness, a whole army of followers, more kolichechestvo same sites.
BUT … Only the original idea can bring a good return. Following the trace, you’ll get only crumbs!
Therefore you, my board - write down their ideas, whatever they were - even silly, wet, nobody at first glance do not want. And write - they start to sell! And perhaps it was your idea will bring it to you huge money!
Who defines the Internet fashion
Posted by: zaur in Miscellaneous on December 10th, 2008
Before offering anything new to their clients - Try this for yourself. It is this logic lead creative agency world. AdAge reviewed innovations in content and design, which the five leaders in this area have decided to put into their sites. What should draw the attention of companies that deal with changes on your site? At sites of leading creative agency world, which has also recently changed the design: it is these companies put at the top of the effectiveness of communication (online or any others), and that these companies are believed to be the most talented kreativschiki working to create a better idea . In AdAge selected five sites, noting that despite the many different approaches, they are perfectly represent the company, saying what they are and what they want to tell the world. The company Hal Riney & Partners has launched a new version of its website in March. It was established British agency Clusta. Visitors to the site going for him, first of all see a floating cloud of red, after which they reported that navigate the site, they can and without the aid of a mouse, just by using their own hands and webcams. Later on the site vsplyvet another cloud, which will appear in the menu bar: «Contact», «Philosophy», «works» and others. Site Hal Riney & Partners Site Hal Riney & Partners The Director-General of Agency creatives Roger Kemp (Roger Camp) explains the idea that the agency was «head loaded in tradition and has a rich history of creative», but it was all in the past and even a bit outdated. Therefore, the agency made on the site focus on innovation, but at the same time and showed a vast legacy Riney. Agency Modernista used for your site, a different approach, which AdAge named «we-are-the-web site». It is therefore linked that visitors get to third-party websites such as Google, Facebook, Wikipedia, which overlap with bright red die menu. As explained by representatives of the agency this menu is no longer on the site, it was - and is the site itself. The site Modernista «We want to change perceptions of what it means to be a brand in 2008», - explains the idea of executive director for creative agency Kepke Gary (Gary Koepke). According to him, «we decided that it would be interesting to cover and« souchastnuyu »culture of the Internet and at the same time provide the best advice to our clients». According to him, on those sites, which presented «site» Modernista, fundamental principles are the standards community, and companies simply have to understand how to express themselves within those communities. «The site has generated a lot of discussions, and we are happy that we are discussing, because it can see what caused this idea», - noted Kepke. Agency Grey in your site put on three animated characters. Also on the site provided a lot of agencies and videos chairman of the board of directors Grey Group Hikina Jim (Jim Heekin). Site Grey The site Grey In the agency said they wanted to show users that the «new dynamism» and creative energy of Grey, as well as the fact that Grey gives customers immediate access to their staff and resources. In addition, by using the site agency plans to begin to build a dialogue. «We used design and simple navigation to make the site fun and easy for the user», - said Hikin. The site is performing its task, but looks slightly out of date, as if it did in 2004, rather than in 2008 - notice in AdAge. Agency R / GA has made a simple form flash site that contains a variety of videos, mostly on the Agency’s work. The site is still not fully ready: Agency plans to add to it more video, in which staff will report different data about the planning, explain the opportunities and philosophy of campaigns. Site R / GA According to executive director of R / GA Bob Grinberga (Bob Greenberg), agency specializes in well-developed, sophisticated communications networks in the possibility of their clients. This should show the site - that to find any information would require only a few clicks. Therefore, the site is nothing complex. «People know how to deal with our site», - he said. Barbarian Group has made a very simple site, similar in form to the blog, without a flash element. They gathered all the information, which may require visitors interested in the work of the company and its employees, as well as the views of «creative» things such as lunch. The site Barbarian Group One of the founders of the company Rick Webb (Rick Webb) explains that the Barbarian Group has sought to show that it is more to it than just «production» company. Also aim was to show the depth and breadth of Companies, as well as provide working in her talents, to show that it is not just «a Benjamin». In addition, the site must demonstrate that the company does not simply «not afraid» Internet, but could make it virtually everything - said Webb. Finally, the site should have been put answers to questions that are usually asked about the company, people such as «What do you think about the social networks?» On the very design of the head Barbarian Group said he was «simple, informative, helpful and allows for the future conduct a substantial «Upgrade» without changing the design ».
How to promote your website. The plan of action.
Posted by: zaur in E-Commerce Business on December 5th, 2008
Here we give a small list of activities that will be able to move your site up to topu.
We can not guarantee that completing all action on site, described below, you will be at the first position. But what if everything is done - you climb significantly in the ranking - it’s a fact!
And so:
1. An hour to reflect on who and what may seek your goods.
Create a rough portrait of its target category, to define what users expect from the proposed goods.
Example: The site tecckom.com (trade satellite phones) target category will be as follows: travelers, journalists, businessmen, transportation companies, oil, gas, geologists - people who need reliable communications throughout Russia.
2. Think of what phrases will seek your products.
Example: Site tecckom.com are both common phrases ( “satellite phone, satellite communications), so for very specific brands of equipment (” Qualcomm GSP 1600 “,” Telit SAT 600).
3. Check your assumptions using “Yandeks.Direkta.”
Make a list of phrases similar to those given initially. Use the “Rambler Association” to search for loved ones on the value of expressions. The list for each key phrase specify the number of queries per month (according to Yandex).
Example: “Satellite Telephone (400 queries a month) can be requested as the price of a satellite phone (30), a satellite phone Moscow (14),” selling satellite phone (47).
4. Order the list of potential search phrases.
Highlight the first 30-50 according to the following principle: if the phrase itself could be a title page, so it and leave. If not - and translate it into the type in which it will look more natural. The rest leave unchanged.
Example: “satellite phone Moscow” will “Satellite phones in Moscow.”
5. To write sentences available to individual pages, where the title page will be in the tags title, keywords, description, h1, th, and repeatedly highlighted the tag b in the text pages. The size of each page must be no less than 200 words. The page must be 2-3 images, the importance of alt-tag which will coincide with the title.
6. For the remaining sentences are automatically create a collection of pages, using the rules of the preceding paragraph. The text can be something like “If you are interested in” the key phrase, we can help you. Call us or look at our catalog. ”
7. All this wealth is available in the root directory and make a link from the home page (Required!). This is can be done, departing couple of screens by using the tag br.
8. “Skormite” site Yandex, Rambler, Google, Aportu and small-scale searches.
9. Go to the directory Yandex in the “Directories”.
Sign up at least in the top 200. This will give you about 40 links.
10. Dial the most promising search phrases and see who is who on the first page.
If any sites are not your direct competitors, with them is to agree on the exchange of links. The best way to get it, if write good articles and captions to the address section of your site.
11. The news of your partners on creating your site, ask them to add links to your site to their sites.
12. Create a one-site at any free hosting service (preferably at Narod.ru) with optimized for basic keyword text.
13. Wait for 2-3 weeks until your index search engines.
As soon as you have - start to “conjure”. For example, if one of the pages is very low, according to the word “satellite phone”, copy, with minor modifications to the text of this page a few times. This will increase the number of keywords on the page.
14. Often add new articles to the site.
The contents of articles must comply with both core and secondary keywords.
15. Work with customers!
First of all, ask a friend to call at the telephone number listed on the site and try to talk with employees. Then write a letter on behalf of Vasi Pupkina to specific issues. Put on every page contact information and time.
- - - - - –
These are recommendations. Many of you already likely familiar. But whether you have them for their sites? Once again, runs the eyes of the list and start to act!
Good luck!
Some notes by a private investor
Posted by: zaur in Miscellaneous on November 29th, 2008
E-book “Notes of the private investor - is - not just another book in the spirit of Robert Kiyosaki, or Sheffera Robert Bodo Alan. This is another book. Russian. It is designed to improve your financial education, without which there is no future.
“Notes of private investors - this unusual book. Unusual for the Web. In it you will not find formula immediately and guaranteed income. Tooth give, I will share it with you as soon know. In the meantime, I will not promise you that after reading it you quickly skolotite his first million.
Only You can promise yourself that. And to fulfill that promise for you, no one will.
This book will answer the “eternal” question - How to achieve financial freedom to everyone. Nothing is impossible. If that happened I have to get and you.
In “Note by the private investor” You’ll find detailed advice as to draw up a financial plan, vivid examples from real life practice and history.
The book is written primarily for those who are prepared to plow sake of financial independence days on end. For those who have a dream - it is not just a word. For those born to be rich. For you.
The first part, I will tell you that, as a provincial boy began to reach their financial goals. The second gives you an idea of how it can make you. Do you want to be rich? Do it.
After purchasing the e-book “Notes of the private investor, you will learn:
How to turn your time into an instrument of investment
What is a “compound interest”
How to achieve financial freedom
How to learn to be a financial plan
What are the tools of investment, it is better to choose for themselves
How to hammer gold at the property or to receive 200 percent of the profits for the year
How to make money on exotic investments
Where to look for car buyers
Posted by: zaur in Miscellaneous on November 12th, 2008
Online video is most effective if the advertiser should draw the attention of a desired audience of buyers of new vehicles - such conclusions are contained in fresh study «Power Auto Online Media Study», released JD Power and Associates. To study in the August-October 2007, polled 12,809 new car buyers.
As it turned out, the Network of the television show looking for 68% of car buyers, with the audience in 2007 grew by 22%. Hence it is an online television content is the most effective way to draw attention to the desired audience for advertisers, underscore the report.
Television content - one of three types of online information, buyers who like new cars. The other two - information about travel (including maps, routes, weather reports) and news (including financial and business news). As it turned out, buyers of new cars most often visited the following sites: CNN.com (him go 30% of the audience); MSNBC (24%); ESPN (23%) and FOXNews.com (21%).
The greatest love of television buyers of cars enjoy TV channel ABC: it is his site visits to 16% of all members of the audience. The second and third place - CBS sites and NBC (each visit 13% of buyers of cars).
About 81% of young buyers of new cars (the so-called Generation X) visit the sites of specific television. Among the representatives of baby Boomer generation did 73% of the respondents. Interestingly, the buyers of expensive cars looking for information on your favorite network TV even more often than the audience at large - an average of 8% more often.
If buyers of new cars divided into groups depending on how they got the car, it turns out that information online about favorite TV are looking for 79% of car buyers «secondary» size, 76% of buyers jeeps and 75% of the buyers of expensive off-road.
«Buyers of cars more expensive brands are using digital recorders to record TV series - they have 49% of all buyers of new cars. And the vast majority of these people (97%) «dissipate» TV commercials when watching recorded series », - underlines Arianna Walker (Arianne Walker), director of marketing and media research JD Power and Associates. However, advertisers do not despair. Fortunately, these people are looking for television content on the Web. This allows advertisers an alternative to the audience the opportunity to communicate their messages.
J.D. Power and Associates predict that in 2008 the U.S. will be sold less than 15 million new cars - less than the 16.1 million sold in 2007. In this regard, for marketers, which is the promotion of new cars, it becomes especially important effective targeting of potential buyers. Study J.D. Power is key to what sites worth a look for the audience.
What’s more profitable: TV or the Internet?
Posted by: zaur in E-Commerce Business, Marketing on November 3rd, 2008
Everyone knows that measure the effectiveness of advertising campaigns on the Internet is easier than to assess the impact of television, outdoor advertising and advertising in the media. Then perhaps Russia’s advertisers is to spend the entire advertising budget on the Net? - Asking «Official». Despite the fact that at the moment of Internet users in Russia is several times smaller than the TV, Internet advertising is indeed effective television in terms of investment.
According to the think tank «Video International», in 2007, Russian companies spent on the internet about 2% of advertising budgets, but by 2012 the proportion of spending on online advertising will reach 6%. However, a number of corporations left in RuNet much more - 15-20% of advertising budgets, but some - not even half. Without progress in the Network, argues the president of the board of directors IMHO VI Arsen Revazov, no cost, no advertising campaign, except for those that focus exclusively on the housewives.
First of all, advertisers are responding to the growing Internet audience. In March this year, according to TNS Gallup, Runeta monthly audience of about 24 million people, or 39.1% of the Russian population over 12 years. In early 2005, Internet users were 2.5 times less.
Audience Yandex in Moscow and the Internet advertising market in the country - TNS data
Audience 1st channel in Moscow - the data TNS But viewers in Russia, of course, in times greater than Internet users. For example, the first television service in April saw 33.4 million people, and all sites «Yandex» in the same month daily visited 8.2 million users.
Internet audience for advertisers like much more than the audience. First of all - at the expense of their youth. When comparing the same «Yandex» and the first channel, the two-thirds of TV viewers in the capital over 40 years, but the portal, their share does not exceed one third of all visitors. And in regions where the penetration of Internet access less users even younger. In addition, the online audience is easier to segment. If thematic channels in Russia until the unit is on the Internet you can find a site for every taste. But the company attract advertisers on the Net, not only «correct» audience, but also an opportunity to get an immediate reaction to the proposal.
The most common way to assess the effectiveness of advertising on the Internet - to measure the ratio of clicks on a banner ad or on search results and the number of impressions (click through rate, CTR). Now, says director of marketing MindShare Interaction Julia Udovenko, on average Runetu CTR - about 0.2%. That is, if the banner saw 1 million users, it is believed that click on it to go to the advertiser’s site 2000 people. With saturation advertising sites CTR is falling - even two years ago it was 0.4%, said Udovenko.
But by itself CTR is not too revealing, many believe the Russian advertising agencies. It is important to understand not only how many users have moved to the site, but then, how many people there late to see a few more pages. This really shows the potential client’s interest: it can click on the banner accidentally.
As an example, Udovenko led the campaign to move the car in RuNet middle class, which spent $ 150 000. During the four-week advertising saw 7 million people clicked on it 65 200 times, and moved to the site of the manufacturer 57 400 times. Thus, obtaining almost 60 000 potential customers (assuming that the site each time went different people).
Advertising manager IBM Tamara Meshcheryakova indicates that the use of specialized IT-CTR sites, and can reach 0.3%. If used to advance the business of the massive portals, the figure is reduced down to 0.16%.
You can track not only the number of referrals to the site, but the so-called «action» visitors to the site. For example - the number of orders online. «Step» could also be filling out a questionnaire on the site, write to test-drive a car, etc. According to Udovenko, the real «action», reflecting the desire of the client to buy or order the service, commits an average of 3-4% of visitors to the site .
But all these methods of evaluating the effectiveness of working only if the advertiser is aimed at promoting a specific product or service and expects a potential client’s immediate reaction. If the purpose of advertising - to improve the image of the company or to raise awareness of the brand, the CTR is not so printsipialen, said Meshcheryakova from IBM. That is why IBM is using to advance not only specialized sites, which are collected aytishniki, but also the sites of news agencies, portals, etc. CTR there will be lower, because the banner will see a lot of casual visitors, but «correct» image of the site positively affects the image of the company .
About the same said marketing director «Komkora» Vadim Vankov: «Our placement on the front page rbc.ru little impact on sales, because there is little clicks, but increases brand awareness». Yet, Meshcheryakova continues to maintain the image more suitable specialist and business media: «People are still more confidence in the paper the press than sites». Therefore, IBM, which spends this year in RuNet nearly half the advertising budget, the remaining money to distribute among the print media and naruzhkoy. But oflaynovoy verify the effectiveness of advertising is far more complex than the Internet. There are only indirect ways to do this - focus groups and surveys.
However, the benefit to advertisers, television or Internet advertising?
According to Arsen Revazov of IMHO VI, the Internet slightly more expensive television advertising, but better in terms of investment. Marketing Director «Academy of capital» Igor Tarasenko also notes that the movie showing on TV per each of the spectators will always be cheaper. But in terms of exposure to a specific target audience is less expensive online advertising.
In addition, said Tarasenko, on TV, there «threshold clipping» advertising costs: if a company spends at least slightly less than the position, she did not receive anything, but if spends correct amount - will receive a guaranteed outcome. In the same Internet, he said, can be wisely invested $ 100 000-200 000, funny television money, make a nice campaign and get a massive flow of customers.
How to know the reliability of the seller on eBay auction
Posted by: zaur in E-Commerce Business on October 29th, 2008
Auction www.ebay.com attended by thousands of people who are interested in purchasing collectible items or goods at lower than conventional Internet shopping prices. Every day at the auction appear dozens of new vendors, offering rare thing. Any American, down to the library or music collection through a computer upgrade, moving to more sophisticated models of technology, may have put it unnecessary items for auction. Another category of vendors - small companies that are professionally involved in sales and use www.ebay.com to increase sales.
In an ever-growing number of proposals, it is important to be able to assess the reliability of the seller. If the seller will be unreliable, you are, at best, won the auction, the seller does not receive any communication in the worst - get a defective product or lose money.
To protect its members from unscrupulous sellers auction staff Ebay.com developed rating system (Feedback Profile): winner of the auction may leave a positive, negative or neutral feedback (feedback) about his partner in the transaction. This rating is available for viewing visitors www.ebay.com.
Without a doubt, posted comments are true, because the auction is very friendly atmosphere and with the slightest deviation from the standard procedure of the transaction, buyers always write about it to warn others of impending danger.
Based on the number of entries seller (and buyer) are assigned the following distinctions:
• Yellow Star - from 10 to 99 entries;
• Turquoise Star - from 100 to 499 entries;
• purple star - from 500 to 999 entries;
• Red Star - from 1000 to 4999 entries;
• Green Star - from 5000 to 9999 entries
etc.
Usually the number of entries shown in brackets around the name (User ID) seller.
Icon «Sunglasses» (now replaced by a “lighted lamp” - KF) next to the name of the seller means that the buyer or seller is registered for less than 1 month in the last month or change their User ID. After that time, the icon «glasses» lost.
In assessing the reliability of the seller, it is important not so much the number of transactions and feedback received, how many of them «quality».
To see the seller’s rating, you can click on a link view comments in seller’s Feedback Profile
On this page, the date of registration of the seller, the number of entries in the past week, month and six months.
In order to assess the reliability of the seller, you can use the following algorithm:
1. Evaluate the total number of entries (feedback).
The more feedback (feedback) from the seller, the better. If the seller has negative feedback - examine the causes, which they left, estimate their percentage in comparison with the total number. Acceptable is a 2-4% negative feedback.
2. Rate, who was your persona in the majority resulted in a bidding: Seller (S) or customer (B).
3. In Feedback Profile You can see links to descriptions of all lots that were sold or bought interests you personally for the past 90 days. Examine what was sold (the goods must be in the same category that interests you, the same price level or above).
4. Number of feedback over the past week, a month will allow you to assess the activity of the Seller at www.ebay.com.
5. Evaluate the number of ongoing auctions (view seller’s other auctions). The larger lots seller offers both - the better.
A convenient tool for the study of all lots offered by the seller within 30 days is the search for the seller here: http://pages.ebay.com/search/items/search.html
There have been cases where con artists trying to prove itself well at auction and ensure a sufficiently large amount of positive feedback on cheap goods and then exhibited for the sale of expensive things, and getting paid, nothing is expelled. However, such a respected auction, such cases are rare and usually the sellers are interested in obtaining the largest possible number of positive feedback that increases their rating and a growing confidence, and thus makes it possible to increase the number of sales.
Also, before you bid, you must explore ways of payment, which takes Seller: The more ways to pay it takes, the more confidence it inspires. If the retailer had negative feedback, and as payment, it takes only postal order for your mailing address (Money order), are - cause alert because the postal order - the least secure method of payment and return the money sent by mail, it is not possible, as well as to ascertain the fact of obtaining money.
The most reliable and rapid form of payment is paid through the American system of electronic payments PayPal. Each member of the system records the account for his e-mail address, and payment is done by transferring money from one account to another. Payment occurs almost instantly and paying on-line which can check the current status of payment: whether the seller his money or not.
If you doubt in the seller’s reputation, the company Pregrad.Net (as the auction www.ebay.com) recommends that you use the system Escrow.com, which is the guarantor of committing large transaction without undue complications. From our experience, the use of the Escrow is useful when buying the lot value of 500 cu When you purchase a CD or book the risk is minimal because few vendors dare to spoil its reputation as negative recall, because the buyer did not miss the opportunity to note this fact in the reviews.
You purchase something at www.ebay.com on a pre. This is beneficial to the seller, but risky for the client because it pays first, and then only receive their goods.
The principle of the system Escrow.com is the following: The system guarantees the seller that it will receive payment from the buyer for the lot immediately after the receipt by the buyer on the other hand, the system guarantees the buyer that he would receive the lot, and only after the buyer to take the lead, the seller will receive pay for it.
The scheme works with the system Escrow is as follows:
Stage 1
The seller and buyer agree on the use of Escrow, with payment and delivery of the lot, as well as to who will assume the obligation to pay for the use of the system (seller, buyer or parties share the cost equally). Prices of Escrow.com (6%). Buyer and seller are recorded in the system themselves and record the transaction, which allows each party to check at what stage is the implementation of the deal.
When registering, the seller and the buyer enter into details about you and your cards, which guarantees payment and delivery of the lot, even forcibly.
Stage 2
The buyer pays the purchase Escrow. Payment is verified and the money transferred to the account system.
Stage 3
The seller sends the buyer lot and communicate in Escrow parcel number. The seller already knows that the payment to the system implemented.
2 and 3 phases are carried out almost simultaneously.
4 stage
When you make a purchase receipt, checking that he was exactly what won, changing the status of the site that marks the beginning of the payment process, ie Escrow withdraw money from the card buyer.
5 stage
The system transfers the money from his account to another vendor.
Myths and Realities of Online Video
Posted by: zaur in E-Commerce Business on October 29th, 2008
As the online sector of Video is becoming increasingly mature, large and neizmeryaemye television campaign lost its appeal among advertisers - argues Tod Sakerdoti (Tod Sacerdoti), the executive director of BrightRoll. In his article for iMedia Connection, he examines the myth and reality of Video and give advice market participants about how they use the existing possibilities of the format without losing quality or audience.
Sakerdoti rehearse their dialogue with one of the media Bayer and so the question posed: «Will the advertising videoseti gather enough high-quality tools to reduce prices for customers who pay particular attention to indicators of CPM?». According to him, this approach to Video - wrong. The deterioration of video quality and lowering its price has already happened - just look at user-generated videos and other sites that do not happen redaktury content. However, this approach ignores some important advantages of online Video. This format is not designed simply to replace the television campaign as big and little measurable online campaigns.
«I will not argue that television does not represent value for advertisers - the expert observed. - However, it should be emphasized that this is a misunderstanding of how the television refers to the line of Video ».
Judicious marketing should enjoy the advantages of Video, as a broad audience, targeting and measurability of campaigns to overcome the disadvantages of television and fully take the best of both formats.
Sakerdoti debunk the myth, four television and gives the four council, which must demonstrate to the marketing, how to get the best of both formats.
Myth number 1: Telereklama more payback (cost effective), than video.
This is the most common misconceptions about pricing in the online Video, when compared with television - stresses the expert. Usually criticism of Video argue that the 30-second television spot has a CPM rate of $ 6 to $ 12, a 30-second online video, shown with the use of target - from $ 15 to $ 30.
In reality, such as «elected» online audience cheaper and attract her attention with the help of the Internet - most effectively. Clever marketing understands that the price of «access» to the audience «men aged 18 to 54 years and women aged 25 to 54 years» in the area estimated $ 18 - $ 35. But thanks to television is difficult to catch the audience «men aged 18-34 years old» and therefore access to highly valued - approximately $ 75. At the same time, the networks draw the attention of a certain demographic group is easy, and it can be done at a price below $ 25. Therefore, the price - the main advantage of online Video, and the development of targeted, it will become even more attractive.
Myth number 2: Effective able to replace declining television audience does not.
Sakerdoti it pointed out that although television is indeed a huge audience, many of its «of» have simply disappeared or are not greatly influenced. The first demographic groups such as adolescents, young men and women and so-called full-time female audience (housewives), who moved to the Internet. As a result, online video is for those groups most effective way «replacement». Experienced in marketing to balance the possibility of a broad teleauditorii with opportunities targeted online video and that is what will try to influence the most «uskolzayuschuyu» from advertisers, but most preferred to have an audience. Taken together, online video can be a relatively small part of total advertising budget, but when it comes to specific population groups, this type of advertising companies will have to allocate a greater share of funds - convinced the expert.
Myth number 3: impressions - a good way to measure the effectiveness of the campaign.
If the effectiveness of television campaigns can be defined as «effective subjunctive» (measurement by maybes) - that is, if this advertising saw so many people in the event with an online video campaign performance is determined by the specified rates. However, many marketing rely in this regard only to the criterion of the number of impressions, that is not enough. Indeed, not all impressions are made equal.
In fact, measuring the number of impressions - this is just the beginning, I am sure Sakerdoti. Clever marketing look not only at the shows, but also on factors such as engagement, duration of castor (ad duration), the cost of view (cost-per-view), the level of clickable (clickthrough rate), what part of the audience remember the content of advertising ( recall), coexistence with other brands and improving brand position (brand lift and brand adjacency). Not surprisingly, in 2008, advertising budgets are rapidly moving to high-quality tools that will get high results on all indicators for brands, - the expert believes. At the same time, advertisers will care of low-quality video and videosetey.
Myth number 4: The quality of television commercials are much higher.
Supporters of this version appealed to that in the United States began high-definition revolution. For more than 30% of American households have the opportunity to watch HDTV. But the truth is that PCs now even more are designed to transfer high quality images. 75% points of entry in the network have broadband Internet access, as many users have LCD-displays. And clever marketing to understand that the content of campaigns, such as using trailers to movies or video games, use the highest quality videoformaty, such as HD.
Television advertising was once recognized as the most effective way to impact on a large and selected audiences. But innovation in online Video allows clever marketing and brands available from the format of maximum impact. It should focus on the strengths of online video - a price the audience, output and quality. And remember that every dollar invested advertiser in the online video, will give the maximum benefit, and the client expects success in the market - convinces Sakerdoti.