Virtually, we count everyday activity as part of shopping context. Put variously, ecommerce now becomes an integral part of our daily deal, rather than a distinctive activity. There is no more need to accumulate or remember a long list of things to buy, nor make separate trips to the mall or Web sites.

Consumers became more demanding; they also become the agents or personalized expert for the products they use. Our family and friends influence on us than those terms of what to buy. This has some interesting business implications. For example, if you buy a shirt because you like it when you see your pal Edward wearing it, Edward might get a commission. To retailers, their ecurrent product owners now become chain for marketing and sales. And those owners are caused to wear or use the merchandise so as to increase their commissions.

For most homeowners, home is probably the one most important physical asset and the biggest investment in their life. It is also the place where they spend many of their hours spending in a broad range of activities. Thus, it comes as no surprise that the home is a big market for technology products and services, including phones, TV, fax machines DVD players, game consoles, PC, cameras, cable modems, and so on. Despite of the high perviousness of such technologies and the growing availability of wireless home networks and broadband Internet access, direct online services to consumer homes still bdirectly exist.

Imagine a landlord trying to install a lighting fixture. It doesn’t work normally, and he needs get an expert assistance. What should he does? First, he would seek for help, probably in phone book or possibly through a keyword search on the Google, or ask a his friend. He would assess the possibilities (an example - home improvement and hardware stores, private contractors) and make a selection. Then he would make a call, try to describe the problem, and decide what to do. Perhaps he would take notes and go return the ladder to give it another attempt.

The above circumstances shows a common call for micro service –customer services that come at a highly granular level.