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Auction www.ebay.com attended by thousands of people who are interested in purchasing collectible items or goods at lower than conventional Internet shopping prices. Every day at the auction appear dozens of new vendors, offering rare thing. Any American, down to the library or music collection through a computer upgrade, moving to more sophisticated models of technology, may have put it unnecessary items for auction. Another category of vendors - small companies that are professionally involved in sales and use www.ebay.com to increase sales.

In an ever-growing number of proposals, it is important to be able to assess the reliability of the seller. If the seller will be unreliable, you are, at best, won the auction, the seller does not receive any communication in the worst - get a defective product or lose money.

To protect its members from unscrupulous sellers auction staff Ebay.com developed rating system (Feedback Profile): winner of the auction may leave a positive, negative or neutral feedback (feedback) about his partner in the transaction. This rating is available for viewing visitors www.ebay.com.

Without a doubt, posted comments are true, because the auction is very friendly atmosphere and with the slightest deviation from the standard procedure of the transaction, buyers always write about it to warn others of impending danger.

Based on the number of entries seller (and buyer) are assigned the following distinctions:

• Yellow Star - from 10 to 99 entries;
• Turquoise Star - from 100 to 499 entries;
• purple star - from 500 to 999 entries;
• Red Star - from 1000 to 4999 entries;
• Green Star - from 5000 to 9999 entries

etc.

Usually the number of entries shown in brackets around the name (User ID) seller.

Icon «Sunglasses» (now replaced by a “lighted lamp” - KF) next to the name of the seller means that the buyer or seller is registered for less than 1 month in the last month or change their User ID. After that time, the icon «glasses» lost.

In assessing the reliability of the seller, it is important not so much the number of transactions and feedback received, how many of them «quality».

To see the seller’s rating, you can click on a link view comments in seller’s Feedback Profile

On this page, the date of registration of the seller, the number of entries in the past week, month and six months.

In order to assess the reliability of the seller, you can use the following algorithm:

1. Evaluate the total number of entries (feedback).

The more feedback (feedback) from the seller, the better. If the seller has negative feedback - examine the causes, which they left, estimate their percentage in comparison with the total number. Acceptable is a 2-4% negative feedback.

2. Rate, who was your persona in the majority resulted in a bidding: Seller (S) or customer (B).

3. In Feedback Profile You can see links to descriptions of all lots that were sold or bought interests you personally for the past 90 days. Examine what was sold (the goods must be in the same category that interests you, the same price level or above).

4. Number of feedback over the past week, a month will allow you to assess the activity of the Seller at www.ebay.com.

5. Evaluate the number of ongoing auctions (view seller’s other auctions). The larger lots seller offers both - the better.

A convenient tool for the study of all lots offered by the seller within 30 days is the search for the seller here: http://pages.ebay.com/search/items/search.html

There have been cases where con artists trying to prove itself well at auction and ensure a sufficiently large amount of positive feedback on cheap goods and then exhibited for the sale of expensive things, and getting paid, nothing is expelled. However, such a respected auction, such cases are rare and usually the sellers are interested in obtaining the largest possible number of positive feedback that increases their rating and a growing confidence, and thus makes it possible to increase the number of sales.

Also, before you bid, you must explore ways of payment, which takes Seller: The more ways to pay it takes, the more confidence it inspires. If the retailer had negative feedback, and as payment, it takes only postal order for your mailing address (Money order), are - cause alert because the postal order - the least secure method of payment and return the money sent by mail, it is not possible, as well as to ascertain the fact of obtaining money.

The most reliable and rapid form of payment is paid through the American system of electronic payments PayPal. Each member of the system records the account for his e-mail address, and payment is done by transferring money from one account to another. Payment occurs almost instantly and paying on-line which can check the current status of payment: whether the seller his money or not.

If you doubt in the seller’s reputation, the company Pregrad.Net (as the auction www.ebay.com) recommends that you use the system Escrow.com, which is the guarantor of committing large transaction without undue complications. From our experience, the use of the Escrow is useful when buying the lot value of 500 cu When you purchase a CD or book the risk is minimal because few vendors dare to spoil its reputation as negative recall, because the buyer did not miss the opportunity to note this fact in the reviews.

You purchase something at www.ebay.com on a pre. This is beneficial to the seller, but risky for the client because it pays first, and then only receive their goods.

The principle of the system Escrow.com is the following: The system guarantees the seller that it will receive payment from the buyer for the lot immediately after the receipt by the buyer on the other hand, the system guarantees the buyer that he would receive the lot, and only after the buyer to take the lead, the seller will receive pay for it.

The scheme works with the system Escrow is as follows:

Stage 1

The seller and buyer agree on the use of Escrow, with payment and delivery of the lot, as well as to who will assume the obligation to pay for the use of the system (seller, buyer or parties share the cost equally). Prices of Escrow.com (6%). Buyer and seller are recorded in the system themselves and record the transaction, which allows each party to check at what stage is the implementation of the deal.

When registering, the seller and the buyer enter into details about you and your cards, which guarantees payment and delivery of the lot, even forcibly.

Stage 2

The buyer pays the purchase Escrow. Payment is verified and the money transferred to the account system.

Stage 3

The seller sends the buyer lot and communicate in Escrow parcel number. The seller already knows that the payment to the system implemented.

2 and 3 phases are carried out almost simultaneously.

4 stage

When you make a purchase receipt, checking that he was exactly what won, changing the status of the site that marks the beginning of the payment process, ie Escrow withdraw money from the card buyer.

5 stage

The system transfers the money from his account to another vendor.

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As the online sector of Video is becoming increasingly mature, large and neizmeryaemye television campaign lost its appeal among advertisers - argues Tod Sakerdoti (Tod Sacerdoti), the executive director of BrightRoll. In his article for iMedia Connection, he examines the myth and reality of Video and give advice market participants about how they use the existing possibilities of the format without losing quality or audience.

Sakerdoti rehearse their dialogue with one of the media Bayer and so the question posed: «Will the advertising videoseti gather enough high-quality tools to reduce prices for customers who pay particular attention to indicators of CPM?». According to him, this approach to Video - wrong. The deterioration of video quality and lowering its price has already happened - just look at user-generated videos and other sites that do not happen redaktury content. However, this approach ignores some important advantages of online Video. This format is not designed simply to replace the television campaign as big and little measurable online campaigns.

«I will not argue that television does not represent value for advertisers - the expert observed. - However, it should be emphasized that this is a misunderstanding of how the television refers to the line of Video ».

Judicious marketing should enjoy the advantages of Video, as a broad audience, targeting and measurability of campaigns to overcome the disadvantages of television and fully take the best of both formats.

Sakerdoti debunk the myth, four television and gives the four council, which must demonstrate to the marketing, how to get the best of both formats.

Myth number 1: Telereklama more payback (cost effective), than video.

This is the most common misconceptions about pricing in the online Video, when compared with television - stresses the expert. Usually criticism of Video argue that the 30-second television spot has a CPM rate of $ 6 to $ 12, a 30-second online video, shown with the use of target - from $ 15 to $ 30.

In reality, such as «elected» online audience cheaper and attract her attention with the help of the Internet - most effectively. Clever marketing understands that the price of «access» to the audience «men aged 18 to 54 years and women aged 25 to 54 years» in the area estimated $ 18 - $ 35. But thanks to television is difficult to catch the audience «men aged 18-34 years old» and therefore access to highly valued - approximately $ 75. At the same time, the networks draw the attention of a certain demographic group is easy, and it can be done at a price below $ 25. Therefore, the price - the main advantage of online Video, and the development of targeted, it will become even more attractive.

Myth number 2: Effective able to replace declining television audience does not.

Sakerdoti it pointed out that although television is indeed a huge audience, many of its «of» have simply disappeared or are not greatly influenced. The first demographic groups such as adolescents, young men and women and so-called full-time female audience (housewives), who moved to the Internet. As a result, online video is for those groups most effective way «replacement». Experienced in marketing to balance the possibility of a broad teleauditorii with opportunities targeted online video and that is what will try to influence the most «uskolzayuschuyu» from advertisers, but most preferred to have an audience. Taken together, online video can be a relatively small part of total advertising budget, but when it comes to specific population groups, this type of advertising companies will have to allocate a greater share of funds - convinced the expert.

Myth number 3: impressions - a good way to measure the effectiveness of the campaign.

If the effectiveness of television campaigns can be defined as «effective subjunctive» (measurement by maybes) - that is, if this advertising saw so many people in the event with an online video campaign performance is determined by the specified rates. However, many marketing rely in this regard only to the criterion of the number of impressions, that is not enough. Indeed, not all impressions are made equal.

In fact, measuring the number of impressions - this is just the beginning, I am sure Sakerdoti. Clever marketing look not only at the shows, but also on factors such as engagement, duration of castor (ad duration), the cost of view (cost-per-view), the level of clickable (clickthrough rate), what part of the audience remember the content of advertising ( recall), coexistence with other brands and improving brand position (brand lift and brand adjacency). Not surprisingly, in 2008, advertising budgets are rapidly moving to high-quality tools that will get high results on all indicators for brands, - the expert believes. At the same time, advertisers will care of low-quality video and videosetey.

Myth number 4: The quality of television commercials are much higher.

Supporters of this version appealed to that in the United States began high-definition revolution. For more than 30% of American households have the opportunity to watch HDTV. But the truth is that PCs now even more are designed to transfer high quality images. 75% points of entry in the network have broadband Internet access, as many users have LCD-displays. And clever marketing to understand that the content of campaigns, such as using trailers to movies or video games, use the highest quality videoformaty, such as HD.

Television advertising was once recognized as the most effective way to impact on a large and selected audiences. But innovation in online Video allows clever marketing and brands available from the format of maximum impact. It should focus on the strengths of online video - a price the audience, output and quality. And remember that every dollar invested advertiser in the online video, will give the maximum benefit, and the client expects success in the market - convinces Sakerdoti.

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Chinese companies interested in operation created in Russia’s special economic zones (SEZs), told the press service RosOEZ of the meeting in the office with representatives of the PRC.

«The Chinese delegation plans to visit in late July for technology innovation zone in Dubna podmoskovnoy and meet with the already operating there by foreign companies resident», - said the representative of the press service.

In addition, she said, the Chinese side has asked to state the position RosOEZ to attract Chinese companies in the industrial SEZ - to Russia in two: in the areas of Lipetsk and Elabuge (Tatarstan).
These issues will be discussed July 29-30 in Moscow at a meeting of the ad hoc working group under the Sino-Russian subcommittee on trade and economic cooperation, specified in RosOEZ.

Currently RosOEZ already tightly cooperating with Singapore, which has an organizational and methodological assistance in the establishment of Russian special economic zones. China also has extensive experience in this matter - in the country are about 60 of Technology.

In Russia, technology innovation zones in addition to Dubna created in Zelenograd, St. Petersburg and Tomsk. Total RosOEZ recorded more than 70 residents in those areas. Workers in EPZs companies enjoy tax and customs privileges

Read other - china business stories.

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A friend of mine launched new blog, a subject is Cool Cars, he post there news, articles, vidoes about the best cars models in the world. Keep your eyes on the best online auto resource site.

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Leading European stock markets on Friday, October 24, opened a serious decline in the wake of Asia and led by shares of automobile companies.

Asian stock indexes sharply collapsed to 10% on negative corporate news from several leading companies. The major portion of the negative message has the second largest in the world automakers Toyota Motor Corp to lower sales volume in the III quarter of 2008 to 6.4% for the first time in seven years. European car manufacturers also failed to please investors: the second largest European automobile manufacturer PSA Peugeot Citroen and truck manufacturer Volvo reduced annual profit forecasts because of falling profits in the III quarter. Against this backdrop, desheveyut shares: PSA Peugeot Citroen (-12%), Volvo AB (-19%), Bayerische Motoren Werke AG (-6,13%), Daimler AG (-6,87%), Volkswagen AG (-7 , 64%).

Negative momentum as stock quotes show the banking sector followed by Morgan Stanley analysts lowering the annual price forecast Securities British bank HSBC. Against this backdrop, declining stocks HSBC (-9,44%), HBOS PLC (-9,62%), Royal Bank of Scotland Group PLC (-5,22%), Barclays PLC (-8,5%), Deutsche Bank AG (-3,64), Commerzbank AG (-3,78%).

At 9.4% collapsed shares of Europe’s largest airline Air France-KLM Group stating that it will be very difficult to achieve the target revenue for the year to 1 billion euros.

Also desheveyut shares two largest mining companies BHP Billiton Ltd (-2,31%) and Rio Tinto Group (-3,97%) against a backdrop of declining prices for non-ferrous metals.

By 12:51 Moscow time the British FTSE 100 index falling by 5.93% to 3845.46 point, the French CAC 40 - at 6.79% to 3086.17 point, the German DAX - at 7.29% to 4190.29 item pan DJ EURO STOXX 50 - at 6.98% to 2280.85 points.

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