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Before offering anything new to their clients - Try this for yourself. It is this logic lead creative agency world. AdAge reviewed innovations in content and design, which the five leaders in this area have decided to put into their sites. What should draw the attention of companies that deal with changes on your site? At sites of leading creative agency world, which has also recently changed the design: it is these companies put at the top of the effectiveness of communication (online or any others), and that these companies are believed to be the most talented kreativschiki working to create a better idea . In AdAge selected five sites, noting that despite the many different approaches, they are perfectly represent the company, saying what they are and what they want to tell the world. The company Hal Riney & Partners has launched a new version of its website in March. It was established British agency Clusta. Visitors to the site going for him, first of all see a floating cloud of red, after which they reported that navigate the site, they can and without the aid of a mouse, just by using their own hands and webcams. Later on the site vsplyvet another cloud, which will appear in the menu bar: «Contact», «Philosophy», «works» and others. Site Hal Riney & Partners Site Hal Riney & Partners The Director-General of Agency creatives Roger Kemp (Roger Camp) explains the idea that the agency was «head loaded in tradition and has a rich history of creative», but it was all in the past and even a bit outdated. Therefore, the agency made on the site focus on innovation, but at the same time and showed a vast legacy Riney. Agency Modernista used for your site, a different approach, which AdAge named «we-are-the-web site». It is therefore linked that visitors get to third-party websites such as Google, Facebook, Wikipedia, which overlap with bright red die menu. As explained by representatives of the agency this menu is no longer on the site, it was - and is the site itself. The site Modernista «We want to change perceptions of what it means to be a brand in 2008», - explains the idea of executive director for creative agency Kepke Gary (Gary Koepke). According to him, «we decided that it would be interesting to cover and« souchastnuyu »culture of the Internet and at the same time provide the best advice to our clients». According to him, on those sites, which presented «site» Modernista, fundamental principles are the standards community, and companies simply have to understand how to express themselves within those communities. «The site has generated a lot of discussions, and we are happy that we are discussing, because it can see what caused this idea», - noted Kepke. Agency Grey in your site put on three animated characters. Also on the site provided a lot of agencies and videos chairman of the board of directors Grey Group Hikina Jim (Jim Heekin). Site Grey The site Grey In the agency said they wanted to show users that the «new dynamism» and creative energy of Grey, as well as the fact that Grey gives customers immediate access to their staff and resources. In addition, by using the site agency plans to begin to build a dialogue. «We used design and simple navigation to make the site fun and easy for the user», - said Hikin. The site is performing its task, but looks slightly out of date, as if it did in 2004, rather than in 2008 - notice in AdAge. Agency R / GA has made a simple form flash site that contains a variety of videos, mostly on the Agency’s work. The site is still not fully ready: Agency plans to add to it more video, in which staff will report different data about the planning, explain the opportunities and philosophy of campaigns. Site R / GA According to executive director of R / GA Bob Grinberga (Bob Greenberg), agency specializes in well-developed, sophisticated communications networks in the possibility of their clients. This should show the site - that to find any information would require only a few clicks. Therefore, the site is nothing complex. «People know how to deal with our site», - he said. Barbarian Group has made a very simple site, similar in form to the blog, without a flash element. They gathered all the information, which may require visitors interested in the work of the company and its employees, as well as the views of «creative» things such as lunch. The site Barbarian Group One of the founders of the company Rick Webb (Rick Webb) explains that the Barbarian Group has sought to show that it is more to it than just «production» company. Also aim was to show the depth and breadth of Companies, as well as provide working in her talents, to show that it is not just «a Benjamin». In addition, the site must demonstrate that the company does not simply «not afraid» Internet, but could make it virtually everything - said Webb. Finally, the site should have been put answers to questions that are usually asked about the company, people such as «What do you think about the social networks?» On the very design of the head Barbarian Group said he was «simple, informative, helpful and allows for the future conduct a substantial «Upgrade» without changing the design ».

This entry was posted on Wednesday, December 10th, 2008 at 2:32 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.