Using the internet to showcase your brand and boost profitability is something businesses are increasingly conscious of, as more of us look online to make up our minds about how we buy our goods and services. However, when it comes to selling online and communicating with your customer base through marketing, how you approach and establish your brand strategy can have a far reaching potential, that could ultimately make or break your business.
“In 2017, e-commerce sales are estimated to reach around $434 billion in the US alone. Customers are going online to shop and more recently they started doing that right from their smartphones, so in the near future these numbers will grow even more. If you want to sell, you need customers and those customers want new, innovative products.” – ecommerce-platforms.com
Creative director at Artwork Abode says “Aside from considering factors such as overall user experience and having functional web design, you should wonder how brands can encourage their eCommerce success”.
Just like in business, the key with social media is to improve on past performances and encourage growth. Social media is undoubtedly a tool that is being used to harness this success, as it’s potential to reach new and existing customers is essentially endless. The way goods and services are promoted on social media can have a huge impact on the way we choose to shop.
On Twitter and Facebook especially, there are options to have paid-for posts which are guaranteed to reach a certain amount of users depending on your budget. These can take the form of text based posts on Twitter, but also image based advertising which then link through to your online store or particular deal you may wish to advertise.
Many retailers are taking to this approach especially at peak times such as Christmas, Black Friday and other holiday’s throughout the year. The strategy is always to encourage user activity and ultimately sales. Social media is one of the easiest ways to reach users, as they don’t even have to be in the vicinity of your business to connect with your brand.
Some of the services you may wish to consider is advertising creation that is tailored for whichever platform you wish to use (Facebook have strict composition rules for image vs text), as well as general image based posts that can be used to show new menu’s or new clothing ranges for example. Having these put together professionally shows that even though social media may be a more relaxed form of communication, your brand is still on target.
The use of email marketing is an extremely effective tool for promoting your business and the services that you offer. It can also help you achieve your company KPI’s by promoting certain areas of the business you wish to encourage more growth in.
The key with email marketing is to keep the customer in the loop, but not overload them with emails so frequent they are likely to unsubscribe. To avoid this, having a targeted plan for your campaigns can be of huge benefit. One method to achieve this is planning with your design team to implement campaigns throughout the year and how many are likely to be required which design teams could certainly advise you on from past experience working with our clients.
You can even use email to showcase new products or offers which perhaps only the customers who are signed up can access. The design should factor in the users possible SPAM filters, and also the design elements to keep this in line with your own branding and the message you are looking to send out.
Having Clear Goals
No matter what your ecommerce business is and what industry you are in, ultimately its success relies on having a clear and structured vision which will encourage growth and further investment. You may have quite an established brand, or you may be new to the market. Either way, you should consider what direction would be most appropriate in order to achieve your goals.
For example, one of your aims as a business might be to start trading in a new country or extend your market reach in terms of the audience. How your online presence reflects this goal will have an impact on its success, as in the digital age it’s often one of the first places consumers and investors alike will consult with to find out more about your brand.
To help keep on track, you may wish to consider the use of Infographics. They are an increasingly popular way of communicating not just your business idea, but also a product or service you may offer and it’s benefits. Also, they are great at breaking down information into an easy to read format that everyone can connect with, and can be used for a number of purposes both internally and externally within the company.
Whatever your ecommerce needs, get professional help to devise a strategy that will work. From tailoring the visual content, to advising on successful marketing strategies and taking you through all of the services we provide that could help grow your business. We have the experience and we are here to help.
Whether it is graphic design services such as logo design to help establish your brand identity, or publishing services we have a dedicated team ready to share their experience.