WordPress comes with some brilliantly useful features that can turn the world around for the business individual or the brand if used correctly. But what if we are to tell you that the marketers and website developers around aren’t using the software up to its full potential? Wouldn’t that be a waste of time and effort?
If you have used the Word Press once in your career, you must know how tricky it can be to select the right theme, come up with a good layout and install the right plugins. Other than this then there is the job of updating the software, modifying the post, adding images and then posting the content of the website. Oh, and wait, we can’t miss the search engine optimization technique that the website design company and marketing companies in Dubai are applying to make the content worth the web. With so many tasks going around, it is quite easy to mess up the whole process. This is why, to save you from the trouble of making mistakes with the Word Press software, we have brought the list of top mistakes that a developer needs to avoid while working with Word Press. They are as follows:
1. Inefficient use of search engine optimization technique
Unless you do not care about earning money in 2017 or making your website more visible, you can ignore Search Engine Optimization when building a website. But if it’s the other way around, then you need the Google’s favorite SEO techniques and tactics to rule the web. Many people in order to build fancy websites using Word Press forget to apply the SEO techniques. From posting content to creating links, adding images to incorporating tools that will help the visitors, everything must abide by the rules of search engine optimization. It is the only way to success and denying it will only give unproductive results.
2. Ignoring The Installation Of Google Analytics
Some people simply forget to install google analytics whereas they are very important in order to track the visitors for your website. It is very useful for keeping record and providing information about your insights. Without these facts and figures it will be hard for you to guess if your work is bearing fruit or not therefore one should never make a mistake by ignoring the installation of google analytics in order to keep a good information about his website.
3. Not installing the latest updates
If you think about what’s the worst you can do to yourself, we are pretty sure you’ll start to see the loss you have been enduring by not updating the software you are using on a regular basis. The manufacturers are working day and night to come up with better software and provide free updates for the users. Then, still not updating the version is the silliest mistake that a Word Press user can make.
Why update the software?
The top reasons are as follows:
- The latest updates brings advanced security solutions that can protect your website from different threats
- It brings the fix to the latest bugs
- The themes are updated (though occasionally). You’ll get to enjoy the increasing number of options
- The updates can fix the security exploits in the plugin codebase
4. Not Having A Contact Source
Try to save your own and your visitor’s time as well. If you already have a contact source in the form of a contact form your visitor will not have to open his email software. It will not only save time but also leave a very good impression of your website. But on the other hand if you don’t have a contact form your visitor might get irritated and might get a bad image of your website. Also try to customize your own web page so you don’t have much problem.5.Working without creating a backup for your website
5. Working without creating a backup for your website
You never know when your designed website get crashed or is corrupted, right? It’s all just a matter of time. Losing all your hard work in such times doesn’t seem right. This can be prevented by creating a backup of your Word Press site. You can make a manual or an automatic backup, it’s your choice but completely ignoring the importance of creating a backup is one of the biggest mistakes that a Word Press user can make. The plugins best for this purpose include Backup Word Press, Backup Buddy, WP Database Backup and Updraft Plus.
If you have a backup you are safe in most of the unwanted and unexpected situations but if you forgot to create your back up it can put you in a lot of troubles that are very hard to face. Sometimes you accidentally delete an important post or it gets deleted due to any reason so if you have a backup then you don’t need to worry at all. Therefore, it is always safe to have a backup done and one should never ever ignore it.
6. Be Careful About Your Hosting Platform
You should choose your hosting platform very carefully and should always keep your goal in mind. A lot of people make this mistake that they choose their hosting platform without considering their goals. The appearance of your website all the time depends on your platform so always try to avail hosting services this benefits you in such a way that people can easily approach your site.
7. Messing around with the plugins
By continuing our discussion on the Word Press plugins, we would like to mention that they are a tricky business and you need to deal with them smartly. Through the plugins offer a wide range of new features that you can add to your website but many users are unaware of them. This is owing to the lack of understanding of how a plugin can be of great advantage. The other mistakes that the users make regarding plugins lie in the way they install them. There’s a particular method of installing and customizing the plugin. The more you mess with it, the more you’ll be trapped. The next mistake we would like to shed light on is installing way too many plugins. This jumble ups the options you have and makes it complex for you to handle the website. Thus, stick to one to three good plugins and play with them wisely.
Never ever forget to take care of speed of your website. It is very dangerous in the way of success of a website. Even if there is s small delay in the loading of a website or it takes a little longer it can irritate the customer and there are a greater chances of him bouncing back. And it is also responsible for pushing your rank up in google down. Try to use the most powerful plug-ins for this purpose.
8. Use of the default permalink
The latest SEO guideline, the most effective technique to get the website developer what he wants the most – traffic flow and leads, suggests that the URL permalink structure must be clean and descriptive. Despite this, the website developers take the easy path and use the default Word Press permalinks. Unfortunately, these links aren’t updated yet and they still offer the routine URL structure like http:/www.example,com/?p=123.
#If you are one of those who still use this URL structure for their posts then you need to stop right away. Instead of bringing more traffic flow to your website, this URL link isn’t helping much. The right way is to change the URL structure by going to the settings> permalinks option.
A survey by Netcraft presents the statistics that the total number of active websites, presently, is 172 million. (Reference: http://www.whoishostingthis.com/compare/wordpress/stats/) And as we know that Word Press power about 27% of the websites on the web, that makes 75, 000, 000 websites that are running using Word Press. A pretty high score right? It’s the software that can help you achieve what you want and by avoiding these mistakes, you can actually do that.