Before offering anything new to their clients – Try this for yourself. It is this logic lead creative agency world. AdAge reviewed innovations in content and design, which the five leaders in this area have decided to put into their sites. What should draw the attention of companies that deal with changes on your site? At sites of leading creative agency world, which has also recently changed the design: it is these companies put at the top of the effectiveness of communication (online or any others), and that these companies are believed to be the most talented kreativschiki working to create a better idea . In AdAge selected five sites, noting that despite the many different approaches, they are perfectly represent the company, saying what they are and what they want to tell the world. (more…)
E-book “Notes of the private investor – is – not just another book in the spirit of Robert Kiyosaki, or Sheffera Robert Bodo Alan. This is another book. Russian. It is designed to improve your financial education, without which there is no future.
“Notes of private investors – this unusual book. Unusual for the Web. In it you will not find formula immediately and guaranteed income. Tooth give, I will share it with you as soon know. In the meantime, I will not promise you that after reading it you quickly skolotite his first million.
Only You can promise yourself that. And to fulfill that promise for you, no one will.
This book will answer the “eternal” question – How to achieve financial freedom to everyone. Nothing is impossible. If that happened I have to get and you.
In “Note by the private investor” You’ll find detailed advice as to draw up a financial plan, vivid examples from real life practice and history.
The book is written primarily for those who are prepared to plow sake of financial independence days on end. For those who have a dream – it is not just a word. For those born to be rich. For you.
The first part, I will tell you that, as a provincial boy began to reach their financial goals. The second gives you an idea of how it can make you. Do you want to be rich? Do it.
After purchasing the e-book “Notes of the private investor, you will learn:
How to turn your time into an instrument of investment
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How to hammer gold at the property or to receive 200 percent of the profits for the year
How to make money on exotic investments
Online video is most effective if the advertiser should draw the attention of a desired audience of buyers of new vehicles – such conclusions are contained in fresh study Â«Power Auto Online Media StudyÂ», released JD Power and Associates. To study in the August-October 2007, polled 12,809 new car buyers.
As it turned out, the Network of the television show looking for 68% of car buyers, with the audience in 2007 grew by 22%. Hence it is an online television content is the most effective way to draw attention to the desired audience for advertisers, underscore the report.
Television content – one of three types of online information, buyers who like new cars. The other two – information about travel (including maps, routes, weather reports) and news (including financial and business news). As it turned out, buyers of new cars most often visited the following sites: CNN.com (him go 30% of the audience); MSNBC (24%); ESPN (23%) and FOXNews.com (21%).
The greatest love of television buyers of cars enjoy TV channel ABC: it is his site visits to 16% of all members of the audience. The second and third place – CBS sites and NBC (each visit 13% of buyers of cars).
About 81% of young buyers of new cars (the so-called Generation X) visit the sites of specific television. Among the representatives of baby Boomer generation did 73% of the respondents. Interestingly, the buyers of expensive cars looking for information on your favorite network TV even more often than the audience at large – an average of 8% more often.
If buyers of new cars divided into groups depending on how they got the car, it turns out that information online about favorite TV are looking for 79% of car buyers Â«secondaryÂ» size, 76% of buyers jeeps and 75% of the buyers of expensive off-road.
Â«Buyers of cars more expensive brands are using digital recorders to record TV series – they have 49% of all buyers of new cars. And the vast majority of these people (97%) Â«dissipateÂ» TV commercials when watching recorded series Â», – underlines Arianna Walker (Arianne Walker), director of marketing and media research JD Power and Associates. However, advertisers do not despair. Fortunately, these people are looking for television content on the Web. This allows advertisers an alternative to the audience the opportunity to communicate their messages.
J.D. Power and Associates predict that in 2008 the U.S. will be sold less than 15 million new cars – less than the 16.1 million sold in 2007. In this regard, for marketers, which is the promotion of new cars, it becomes especially important effective targeting of potential buyers. Study J.D. Power is key to what sites worth a look for the audience.
Everyone knows that measure the effectiveness of advertising campaigns on the Internet is easier than to assess the impact of television, outdoor advertising and advertising in the media. Then perhaps Russia’s advertisers is to spend the entire advertising budget on the Net? – Asking Â«OfficialÂ». Despite the fact that at the moment of Internet users in Russia is several times smaller than the TV, Internet advertising is indeed effective television in terms of investment.
According to the think tank Â«Video InternationalÂ», in 2007, Russian companies spent on the internet about 2% of advertising budgets, but by 2012 the proportion of spending on online advertising will reach 6%. However, a number of corporations left in RuNet much more – 15-20% of advertising budgets, but some – not even half. Without progress in the Network, argues the president of the board of directors IMHO VI Arsen Revazov, no cost, no advertising campaign, except for those that focus exclusively on the housewives.
First of all, advertisers are responding to the growing Internet audience. In March this year, according to TNS Gallup, Runeta monthly audience of about 24 million people, or 39.1% of the Russian population over 12 years. In early 2005, Internet users were 2.5 times less.
Audience Yandex in Moscow and the Internet advertising market in the country – TNS data
Audience 1st channel in Moscow – the data TNS But viewers in Russia, of course, in times greater than Internet users. For example, the first television service in April saw 33.4 million people, and all sites Â«YandexÂ» in the same month daily visited 8.2 million users.
Internet audience for advertisers like much more than the audience. First of all – at the expense of their youth. When comparing the same Â«YandexÂ» and the first channel, the two-thirds of TV viewers in the capital over 40 years, but the portal, their share does not exceed one third of all visitors. And in regions where the penetration of Internet access less users even younger. In addition, the online audience is easier to segment. If thematic channels in Russia until the unit is on the Internet you can find a site for every taste. But the company attract advertisers on the Net, not only Â«correctÂ» audience, but also an opportunity to get an immediate reaction to the proposal.
The most common way to assess the effectiveness of advertising on the Internet – to measure the ratio of clicks on a banner ad or on search results and the number of impressions (click through rate, CTR). Now, says director of marketing MindShare Interaction Julia Udovenko, on average Runetu CTR – about 0.2%. That is, if the banner saw 1 million users, it is believed that click on it to go to the advertiser’s site 2000 people. With saturation advertising sites CTR is falling – even two years ago it was 0.4%, said Udovenko.
But by itself CTR is not too revealing, many believe the Russian advertising agencies. It is important to understand not only how many users have moved to the site, but then, how many people there late to see a few more pages. This really shows the potential client’s interest: it can click on the banner accidentally.
As an example, Udovenko led the campaign to move the car in RuNet middle class, which spent $ 150 000. During the four-week advertising saw 7 million people clicked on it 65 200 times, and moved to the site of the manufacturer 57 400 times. Thus, obtaining almost 60 000 potential customers (assuming that the site each time went different people).
Advertising manager IBM Tamara Meshcheryakova indicates that the use of specialized IT-CTR sites, and can reach 0.3%. If used to advance the business of the massive portals, the figure is reduced down to 0.16%.
You can track not only the number of referrals to the site, but the so-called Â«actionÂ» visitors to the site. For example – the number of orders online. Â«StepÂ» could also be filling out a questionnaire on the site, write to test-drive a car, etc. According to Udovenko, the real Â«actionÂ», reflecting the desire of the client to buy or order the service, commits an average of 3-4% of visitors to the site .
But all these methods of evaluating the effectiveness of working only if the advertiser is aimed at promoting a specific product or service and expects a potential client’s immediate reaction. If the purpose of advertising – to improve the image of the company or to raise awareness of the brand, the CTR is not so printsipialen, said Meshcheryakova from IBM. That is why IBM is using to advance not only specialized sites, which are collected aytishniki, but also the sites of news agencies, portals, etc. CTR there will be lower, because the banner will see a lot of casual visitors, but Â«correctÂ» image of the site positively affects the image of the company .
About the same said marketing director Â«KomkoraÂ» Vadim Vankov: Â«Our placement on the front page rbc.ru little impact on sales, because there is little clicks, but increases brand awarenessÂ». Yet, Meshcheryakova continues to maintain the image more suitable specialist and business media: Â«People are still more confidence in the paper the press than sitesÂ». Therefore, IBM, which spends this year in RuNet nearly half the advertising budget, the remaining money to distribute among the print media and naruzhkoy. But oflaynovoy verify the effectiveness of advertising is far more complex than the Internet. There are only indirect ways to do this – focus groups and surveys.
However, the benefit to advertisers, television or Internet advertising?
According to Arsen Revazov of IMHO VI, the Internet slightly more expensive television advertising, but better in terms of investment. Marketing Director Â«Academy of capitalÂ» Igor Tarasenko also notes that the movie showing on TV per each of the spectators will always be cheaper. But in terms of exposure to a specific target audience is less expensive online advertising.
In addition, said Tarasenko, on TV, there Â«threshold clippingÂ» advertising costs: if a company spends at least slightly less than the position, she did not receive anything, but if spends correct amount – will receive a guaranteed outcome. In the same Internet, he said, can be wisely invested $ 100 000-200 000, funny television money, make a nice campaign and get a massive flow of customers.