We start creating new website “Wholesale Electronics“Â using Magento e-commerce application. After many years being with oscommerce, we are forced to move to new script, becauseÂ technologies changes, and grow. Magento is new generation, developers of well know system Zen-cart decided to build the new system on PHP5, and Zend Framework. I should admit it looks prommising, in point of design and functionality.
Especially the layout very flexible and userfriendly.
Let’s see how it goes…
For the past three years I have invested many hours in managing my web site to the best of my ability and your continued assistance in maintaining and monitoring of my site rankings have been extremely appreciated.Â However, I have concluded that my approach simply is not coming to fruition despite noticing small improvements in the traffic, the orders, and the Google rankings. Yet the amount of business that I am generating is not what I would like it to be.Â Roughly, for every three orders that I get at least one cannot be filled because the item is out of stock or discontinued at the warehouse but is not reflected on my site because I didn’t check stock levels and update my site because I didn’t have time ( which is a recurring theme).Â Although the Excel population software that you helped develop and installed on my site has promise in facilitating some of the work, it does not dramatically improve the number of hours that I must invest to manually check inventory because the files that my distributor offers and the format that OsC uses are not compatible so that I can simply click and upload in a matter of minutes stock information, descriptions, and add or remove items (as opposed to spending many hours and days manually doing these tedious steps for over 2000 items).Â
What I am getting at is that as a courtesy to you for the many years of online friendship, I am letting you know that within the next two months I will be transferring my domain name to a new web site that has successfully synced stock information with the shopping cart software and my distributor’s stock details.Â This decision is being made for practical and financial reasons.Â Stock information will be synchronized automatically on a daily basis by the ISP, new and old items will be added and removed automatically, and thus reducing the number of sales that I can’t fill because my current site is inaccurate.Â I will terminate web hosting with Ipower and with it the expensive SSL fees that are imposed on me by Ipower.Â I will purchase an SSL certificate that is less expensive and will be able toÂ use it with the new ISP.Â
We have a web browser based web site builder and we are looking to expand beyond our available templates and clipart through partnerships with individual web designers and companies like yours.Â Our intention is to allow designs from many different designers that users can purchase for a fee. We were envisioning a 50/50 split of the retail price. Each designer or template supplier will have the ability to set their own price and supply and demand will take care of the rest. We will be setting price minimums by factors to be determined later. We donÐ‘?Tt really anticipate it being an issue until individual designers come into play after launch of the newest version of our software anyway. Launch of our free version is anticipated in early January, so time is of the essence.
With our web based system users can run wizards and install templates on multiple pages at one time, so our preference would be to have the templates input into our system by your staff or the individual designer. We use a layer type of layout that users can click on and float around the live web page. So inputting the templates would consist of FTPing the images or uploading them individually, adding the images to the template being created with an insert image list, and then floating each image to its correct coordinates. WeÐ‘?Tre not opposed to allowing customers to purchase the raw templates either on or offsite, but obviously templates already setup and tied into the wizard will sell better than those where the user has to upload and arrange the images his/herself. At this point our design team is busy on many other projects, so having our staff input outside templates is not feasible, at least not in the foreseeable future. You could even start off with just raw templates and then add templates individually over time. We are completely flexible on the arrangements as long as it makes sense.
If you are interested in proceeding, please contact me as soon as possible.Â Because of time constraints, we are initially going to setup our partnerships on a first come first serve basis. We hope that you will consider being among the first to partner with us on our latest venture and we look forward to a mutually prosperous and beneficial relationship for many years to come.
Visit our site for more info: http://www.netsysinteractive.com
Good navigation and legibility are important to inviting customers to visit your Web site
What expect the customers to find on the Web in most – the content or the content itself? Believe it or not, it is the former. That’s definitely true – the worldâ€™s best content does not make anyone happy if they can not find it. Besides customers find the content, it must be readable too. Donâ€™t think that’s simple. When Chesterton created 210 Web sites, it established good navigation and legibility an oddity. Worse, it also determined that minor flaws add up to a major problem a lack of trust that the site will deliver what customers want.Senior Analyst Moira Dorsey tells why good navigation is not important for its own sakeâ€”it improves the bottom line.
Question: Draw the link for me between an online client experience and the bottom line.
Answer: It is very simple: The two matters do not compete. If you know your customers, their behaviours, and the targets they are trying to complete, and after that plan your website to back those targets, they will be content. Your target is really to replace costs from a call center to website or into a phone-based self-service system, but doing it in a course that delivers a best experience to the client. There is a high correlation between good self-service and client gratification.
Question: It is the used mantra that people do not needs require to speak to another individualâ€”they just require to here their answers. Why is this so hard?
Answer: There is an important change between seeing a client visibility, which you need to commercialize to people, and creating a website for that useâ€”that is, planning what amounts to a product that people have to use.
Question: When they are stressing to better this merchandise, as you see it, what should companies be thinking about?
Answer: I consider you need a portfolio of tools to see how good your lines are. You need direction groups, surveys, Web analytics, and usability laboratory tests. Ultimately, you are searching at four matters: rate, navigation, demonstration, and confidence.
For rate, we search at whether the important content and the functionality for getting it are there. Navigation covers the practices that give to getting what clients are searching for, like search capabilities and menu design. Demonstration means that, assuming the content and functionality are available, can the client take itâ€”is it formatted legibly? Confidence covers whether contextual help is available, and whether privacy and security policies are demonstrated.
Question: Any visible examples of this?
Answer: We get companies doing well in some of the categories, but not in others. Across our past 200 evaluations, I can show you that some of the biggest failures were in matters that have known solutions. For example, all of our brains are to some level wired the same way, and we know that text wants contrast in terms of the foreground and ground, and it should be no smaller than 10-point type. But 80 percent of the sites failed the legibility examination. In existing privacy and protection notices, 85 percent failed.
Sometimes the answer depends on the website, like in good menu design. The menu categories should be free and clear, so that people do not slow down or get down the wrong way. We know that is a difficulty, but the answer depends on the specific website. We discover incompatible reciprocal factors, or menu items that had different names on different parts of the website.
Nobody spends on all cylinders 100% of the time, particularly when you are running to get those two other attributes I mentioned: how good it supports the brand, and how good it supports the client’s targets.
Question: From a tactical standpoint, what causes the difficulties you site about Web sites within corporations? Is it an imperfect architecture, a lack of consistent design, or a governance issue?
Answer: All those matters are interrelated. If you do not consider that you need to design the website to back the people who are meant to use it, so it would not look like a bad idea to simply follow the structure of the corporation. As an answer, we find companies organize their home page based on the organizational structure of the company, unlikely that will make sense to the people outside the company who have to use the website. Â Either they do not have the skills to see this or they do not have a process in place to have certain they design a website right in the first place.
As per spokesmen James Griffith, in July of 1997 eBay had 6,500 officially registered users, shown on the site alphabetically by his or her email addresses. Nowadays, email addresses are no longer user ID’s, and listing all eBay users would be hard workâ€” being as how eBay has grown to over 153 million officially registered users world wide, making it maybe the seventh or eighth largest ‘nation’ on the planet. Basically, according to A.C. Neilson analysis, there are almost 750,000 USA traders who intend to start a part-time or permanent working on eBay. Is it possible to increase on this tremendous growth?
eBay believes so. To grow its traders and expand trade and income, eBay started the latest version of its traveling road show known as eBay University in July 2005, teaching three courses on how to notably trade on the site. Since after that and through the rest of 2005, eBay University will have visited 43 cities, and is going to continue the program in 2006.
eBay University is promoted to registered eBay users through emails and a link on the eBay site. The three, day-long courses are “eBay Basics,” “Beyond The Basics” and “eBay For Business,” all taught by a group of eBay and common business experts, many of whom have written how-to guidance on notably trading strategies for the site or their areas of expertise. The payments are moderate â€”59,9 USD for each course, with a ‘package’ payment of 89,9 USD for the ‘Basics’ and “Beyond the Basics’ classes.
The moderate prices can’t start to cover eBay’s costs for running a program such as this, but after that eBay’s agenda here is to promote the site, and the eBay University program does merely that. In addition to the “eBay Basics” course â€” which is aimed to segue eBay purchasers and non-users into the trader mode â€” the two advanced courses strongly promote PayPal, selective features, egg on International trading, and propose strategies designed to propel puny volume and occasional eBay traders into Power Trader status.
This reporter caught up with eBay University at the Jacob Javitâ€™s Convention Center in New York City in late October and sat in on the “eBay For Business” and “Beyond The Basics” courses. Though trading on the site starting from 1998, I expected to find cues and tips that were effective in future trading. These I found, along with much basic business and mail order data and insights that would be helpful for anyone trading online.
Each course is accompanied by a 100-plus page guidance covering in detail what the presenters discuss. Some course experts can be exuberant, by using demonstrations sprinkled with such adjectives as “awesome” and “very awesome” (whatever that might be), but they are all skilled speakers, and the offer problems are demonstrated by a 20 foot projection screen, emphasizing and summarizing each point.
eBay for Business
In comparison with the other two courses, eBay for Business is presented once rather than twice over the three-day program, possibly because of the schedule of its tax/legal issue expert, attorney Cliff Ennico, a nationally syndicated columnist and author on the subject. Issues include selecting from the different types of business entities, that which suit’s the individual situation â€” such as sole proprietorship, partnerships, “C” and “S” corporations, and limited liability companies â€” each presented by using the pros and cons in a clear, concise manner.
The demonstration moves on to legal liabilities for trading on eBay â€” warranties, express and implied, legal disclaimers, refund and return policies, etc. Under dealing with deadbeat bidders, you can call and threaten to sue, but itâ€™s advised that you canâ€™t imply that the debtor has committed a crime, call in the midnight, or threaten to attach a debtor’s wages or property â€” unless you really intend to do it!
The final suggestion is to consult an attorney before calling a deadbeat bidder.
Tax difficulties are complex and covered in detail, starting by using the basics of tax compliance such as Federal and local tax ID’s, filing on time, tax payment schedules, requirements for trade tax collection, and the same. Deducting home office space used to automatically trigger an audit, but this is no longer the case, though home office space must be precisely measured, and a baby’s stroller or any other non-business item in the space kills the deduction.
Accounting and bookkeeping difficulties are also covered at length, including what to look for in an accountant or bookkeeper. Also covered are the legal aspects and responsibilities of hiring and firing employees. Under the delicate topic of firing a worker, it is advised to lock he or her out of the computer before the meeting, fire on a Monday, instead a Friday, have a viewer present, keep emotions out of it, and, strongly emphasized â€” the less said, the better.
In all, Ennico’s demonstration should provide highly useful data to all but the most experienced and savvy entrepreneurs.
The Business course after that transits into operating an eBay business, beginning with creating objectives, and the first of several pitches touting Power Trader status and why and how to accomplish it. (Power Trader status starts at ‘Bronze’ with trade of at least 1,500 USD a month, and extends into the stratosphere to ‘Titanium,’ at 200,000 USD a month.)
There are common sense suggestions, like avoiding the use of music in listings and keeping image sizes reasonable (since 50% of the U.S.A. still uses low-speed dial-up connections,) taking in account your competition, avoiding spelling errors and combative trader terms, and, in general, doing an attractive demonstration in your trade.
The section on Analysis Tools should be useful to many eBay traders. Trading something without making analysis the past performance of item is a way for wasting time and, often, losing or leaving money on the table. eBay presents several services that provide insight into what moves on the place by using a link in it’s Marketplace Research page, accessed via web browser at http://solutions.ebay.com
The first of these is the “What’s Hot” page linked through Trader Central. By clicking on “Trade By Category,” then “In Demand,” a trader can resolve prevailingly popular items in most categories.
Relatively new to the area is the “Want It Now” page linked through the eBay home page. There, purchasers post items they would like but canâ€™t find on the site.
For those who wish to tie his or her trade to eBay’s promotions, there is the “Merchandising Calendar” linked through Trader Central that gives advance notice of offers â€” one tool particularly effective to Store traders.
The course segues into common sense solutions for finding merchandise to trade on eBay, suggesting the usual suspects â€” garage and estate trade, flea marketplaces, thrift shops, auctions and the like, as well as cueing traders into the “Whole Sale Lots” category on the site, then using search words such as ‘bulk,’ ‘pallet,’ ‘case,’ ‘lot.’ The problem with this strategy is that many traders are wholesaling goods for some reason and it is basically because the item canâ€™t be sold individually on the site. In the “Beyond The Basics” course, finding independent eBay certified wholesalers is dealt by using in detail.
The afternoon sessions offers micro detail cues on how to begin, create and expand an eBay business in the auction and Stores formats â€” from pricing, listing, keyword strategies to shipping advice and virtually every issue in within. Interspersed throughout are touts for eBay product or services such as PayPal, payments that are offered by a huge majority of eBay traders. eBay claims that traders who demonstrate PayPal average 5-6% higher trade-through costs than those who donâ€™t.
eBay â€” Beyond the Basics
There’s a particular amount of redundancy between the ‘Business’ and ‘Beyond the Basics’ courses, but deeper detail and additional demonstrations, such as International Trading, add to the worth of this course.
International Trading covers an untapped source of income for many eBay traders. The truth is, eBay claims that 48% of his or her trade are now international, and that cross-border trade average 6.5 % higher than domestic trade-through payments. The demonstration whets the appetite of the audience by using the fact that someone in Germany was willing to pay 79 USD for a 3.99 USD five-pack of Oreo cookies. Whether anyone else will ever again pay 79 USD for the same cookies on eBay is another matter, but the point that many products in USA can do well overseas, is reality.
The demonstration covers the basics of how to fill out a customs form, legal issues including accurate and honest declarations, the most price efficient shipping (ordinarily USPS), language and money conversions, and foreign purchaser- friendly ways to list. And, again, pushing traders to use PayPal. eBay claims that foreign traders who use PayPal payments average 16.5% higher trade-through prices. This makes sense because transferring funds from overseas can be costly and troublesome for international purchasers who don’t have an expedient such as PayPal, Bidpay or Western Union checks payable on banks of U.S.A. For anyone who trades principally or exclusively to overseas purchasers, PayPal is a necessity.
In the “Beyond the Basics” course, eBay screams the following: Grant the purchasers what they expect to have! To this effect, huge number complicated search and marketing report tools that help in nailing down what is hot and when, are covered. One such pay-for, eBay certified site is Terapeak, which demonstrates sophisticated data on category results, key ratios, listing features and successful duration times, among other features. Free and choicely eBay features like “Trade Report Plus,” are also covered in considerable detail.
Under the topic of search engine marketing, thereâ€™s also an interesting demonstration on the necessity of having a ‘top-30’ search result placing on Google and Yahoo!, as well as ways of achieving the top five results, or “before the fold,” which yields the greatest results in search engine queries. This is achieved by bidding on a pay per click (PPC) basis for top placement on the search engines. Bids or costs paid per click-through range from a few pennies to 100 USD. Also covered in detail are important keyword cues for linking with purchasers and many other aspects of search engine marketing. This should be a fascinating demonstration for all those, who like myself, are semi- to totally clueless on the process and its worth.
While many aspects of the “Beyond The Basics” course are covered elsewhere, here they’re covered in marvelous detail. Under finding merchandise to trade, for example, eBay certified but independent wholesalers who donâ€™t trade on the site (and thus don’t, theoretically, compete against you) are offered, as are others. (The rub here’s that basically you have to buy BIG: one speaker contacted wholesaler on the minimum order for an item and was told it was five shipping containers â€” for 150,000 USD.)
eBay claims that it takes 20 minutes to manually list a trade, and if you list one-of-a-kind-items as I do, this can precisely be the case. eBay demonstrates a variety of absolutely free and selective charge automation tools like Turbo Lister, which can be useful for any trader who deals in bulk listings. File Exchange, a new eBay tool thatâ€™s platform independent, allows medium to high volume traders to record o eBay auctions, fixed-price or Stores by using a single application from an MS Excel spreadsheet, MS Access or other software.
Cross-merchandising and offers are covered, as well as linking to stores and external web pages by using free and selective eBay tools.
The rest of the course demonstrations advanced suggestions and solutions for virtually every other aspect of eBay trading â€” from photography, headers and descriptions through packing and shipping to feedbacks and trade and inventory management. It is mentioned that the dreaded task of packaging isn’t thankless: well-packed goods give a sense of professionalism, and do lead to more positive feedback â€” not to mention that the item doesnâ€™t spin back because it broke in transit.
The demonstrations are lively and upbeat, interspersed by using anecdotes and eBay success stories by using examples that would incite greed in a hermit, like the absolutely free box at a garage trade which contained a fish lure that sold for 33,000 USD. (On the screen we see a rather silly looking lure, in our hearts we feel money passion.)
eBay University is also offered online, but the live demonstrations are recommended. For most people, the impact of the live demonstrations accompanied by a 20-foot square projection screen and frequent question and answer periods should enhance and ease the teach yourself experience over just reading a downloaded guidance or PC screen.
Overall, eBay University by using its moderate prices constitutes a bargain in today’s ecommerce solutions marketplace, and should prove itself valuable for many, if not most, eBay traders.