If you’ve got a local business — or serve as a consultant or web designer for local businesses — then I am pretty confident you will want to read this 44-page guidance.Question: If I own a local business that trades with traditional goods and services, what good is the Internet to me?
Answer: If you live in a city of any size — especially in a place where new people are moving in — people are extremely using the internet to find local businesses. That may not be your method of research, but for many, basically younger people, the internet is their key to knowledge — both local and global.
In July 2004, Nielsen//NetRatings new MegaView Search service stated that 24.5 percent of searchers on major search engines conducted searches that were local in scope, averaging 4.5 searches per searcher. In November 2004, a Kelsey Group-BizRate.com study stated that more than 75 percent of respondents said they had conducted local searches and confirmed that 21 percent of all searches among respondents were local. Using the Internet to find local businesses is now actual tool and can only grow in frequency.
Some of the businesses that can be helped by local Internet marketing include: chiropractor, computer retailer, travel agent, locksmith, massage therapist, insurance agent, real estate agent, mortgage broker, maid service hardware retailer, plumber, auto repair, physician, dentist, florist, limousine service, accountant, auto dealer, lawyer, restaurant, and movers, among others.
Fortunately, for a local business you do not need a big, complex, and expensive website to be helpful. You are not competing with the best of the best nationally; you just need to submit yourself well to local residents and those within driving distance.
This guidance will explain how to use the internet to market a local or regional business. It’s not, however, created to be a dumped down guide for people who know nothing. I shall assume some understanding of how the Internet works (what a domain name is, etc.) and that youâ€™re willing to teach yourself. There is much guidance that’ll explain the basics, so I would not cover all the basics here, but center on the exact Internet marketing methods that are helpful for local businesses.
Nor will this guidance describe all the traditional off-line ways to market your business. You will need to use many of these to market successfully locally — since the Internet is merely one piece (though a growing piece) of the local marketing puzzle. If you need a wonderful guidance on traditional local marketing I heartily recommend Jay Conrad Levinson’s Guerrilla marketing (third edition, Houghton Mifflin, 1999).
But little guidance approaches the Internet from a local marketing viewpoint. The guidance you are reading is created to be a brief, focused, no-hype how-to-do-it guide to marketing a local business on the Internet. It’s meant to be suggestive rather than comprehensive, since every aspect of the internet is changing — especially local Internet advertising — because expect to use this guidance as a jumping off point for the spots that interest you.
My hope for yourself is that you will teach yourself how to do effective Internet marketing for yourself local business and so increase many of new and returning customers 25 percent or like. How is that for a modest, but realistic target?
Google is going to expand their services in mobile devices around the world. This news issued by John Hanke, manager of product management of Google, during a conference which held last Wednesday in New Work.The manager said that Google is trying to expand it in beggining of the 2007, to put advertisement on consumers mobiles phones.
As Hanke told, wireless owners and advertisers can unleash a stream of money if they adapt their products development aroung cunsumers mobiles. He also issued the fact that’s ads markets is worth 100 billion dollars.Most of it is going to influence on mobiles phones.
Just got enquiry to build online shop, as you see there, the ideal solution of this is Oscommerce, because most of the requirements already existing in oscommerce and its addons.
Front end/Home page
User experience flow TBC1.Â Â Â Â Customer confirms order and completes transaction at checkout section of site and is prompted to fill in simple feedback questionnaire.
2.Â Â Â Â Customer automatically receives Order Pending email that confirms items purchased and postage and payment method and letâ€™s customer know that they will be emailed once the item has been dispatched.
3.Â Â Â Â Back End sends email to Site Owner confirming payment received and detailing customer info, items purchased, gift options, other comments
4.Â Â Â Â Double check payment and that stock is available.
5.Â Â Â Â If item unavailable or payment declined contact customer either by phone/email to rectify the matter.
6.Â Â Â Â We fulfil order as soon as possible and update status of item to Dispatched on the system.
7.Â Â Â Â Customer automatically receives Order Dispatched email confirming that the item has been dispatched and the transaction has been approved.
8.Â Â Â Â Customer can view order history in the account section of the web site.
9.Â Â Â Â Customer receives quarterly (?) email detailing new products, special offers and asking about feedback
Templatemonster dot com sales a range of oscommerce templates, they are really nice designed, but when it comes to integration you would find them not compatiable with your own customized Oscommerce package. TheÂ problem is that they were not created forÂ STS template usage, all graphics and styles placed in defauld header.php, fotter.php and boxes. If you ever used STS template you would get what I’m talking about.
The alternative for oscommerce skin, is to create design for it in photoshop, then cut it to html, then easily integrate into your STS Template.
Even those commercial templates could come in your help, you can use their styles, and graphics but converted in your template format.
I’m thinking to open a section on this website, where we can share nice STS template with community.Â
Advantages of STS template is opportunity to change your website design easily, since you edit only one file insted several php files.
I captured this picture on my way to home, its new built AMAY business shopping center, which is still under construction, its going to be the biggest commercial center in Azerbaijan, possible even the biggest one among former Soviet republics. The “A.M.A.Y.”, located near a station(underground) “Ganjlik” about 12 years, used to be one of the objects of trade most popular in Baku.
The name of this business market associated with the first letters of the initials of its owners. However on command of time for change to the ware markets more modern, civilized form of trade which high service translates mutual relations of buyers and sellers on a new, better level comes. Henceforth the market center has changed the status, becoming shopping center ” A.M.A.Y. “. The large object of trade not only has changed the address, having placed nearby to station of underground “Khatai “, but also has found the new person.
Today’s “A.M.A.Y.” is respectable 7 the floor shopping center erected on the area in 2 hectares. The building both outside, and from within is decorated by a national ornament, and from the ceilings divided into three sections, spreeds soft light of our three-colored flag. On a ground floor it is planned to establish two fountains. About scales of the project speak such facts: the center has 12 inputs-outputs, 28 passenger and goods lifts, 12 escalators. Throughput of this trading complex will be estimated in thousand buyers, here there will be a underground garage on 2 thousand machines. According to director of Open Society ” A.M.A.Y. ” Novruz Abazarova, all the businessmen had the shops at former fair, certainly, on the basis of contracts from Open Society will be provided by the equivalent trading area in a new building. Let’s note, that the market center located near of station of underground “Genjlik”, totaled the order of 360 shops. The majority of owners of shops leased them. Director of the “A.M.A.Y.” has informed also the important fact: ” the Administration of the enterprise has decided to release in first two months businessmen from payment for municipal services, having taken these charges on “.In turn, owners of shops within the limits of the given presentation period not begin to keep for rent from the tenants. Let’s note, that in a building the business center in which offices of company ” A.M.A.Y. ” will be placed also is stipulated. Besides the complex includes a conference hall, set of cafe, restaurants, the entertaining center for children, grocery supermarkets, etc. In opinion of our interlocutor, in region while there is no analogue this shopping center.
As if to quantity of the workplaces created here this parameter will be made over 7 thousand by person (at former fair 3 thousand) worked. It is necessary to add, that the building of a complex is calculated on 9,5 points steadiness and erected with participation of 1200 local builders within six months. Construction of last floors now comes to the end. And already in the near future “A.M.A.Y.” will open its doors.